About Upthere
Upthere is a cloud storage service designed to be the one home for your personal data—photos, videos, music, and documents. With Upthere Home you can use any device to save, view, search, organize, and share anything from your Upthere account.
The End-to-End Internet Challenge
Upthere’s mission is to deliver the world’s best personal storage experience. This requires giving their customers the fastest possible uploads, downloads and streams. Unfortunately, Upthere realized they had no control over the customer experience when congestion across the Internet Backbone impacted performance.
- Customer Experience: Lack of control over Internet routing impacted performance
- Control: Needed consistent global performance while minimizing regional PoPs
- Costs: Maintaining five PoPs was expensive with respect to infrastructure and staff
“Previously, to address performance problems we relied on regional PoPs, which meant big investments in infrastructure and people. With Teridion and a simple CNAME DNS change, we can approach the problem in a much simpler and cost-effective way.”
Kai Gray, VP Operations
Teridion’s Network Performance Solution
Upthere attempted to resolve their performance issues by building five regional PoPs. Although this allowed them to move data physically closer to their customers, this strategy also increased IT costs and business complexity. Using Teridion’s Internet Overlay Network, Upthere was able to exceed their customer’s expectations with a transparent CNAME change. This enabled Upthere to consolidate five PoPs into a single data center from which they could serve their entire customer base.
Results of Teridion’s Network Performance Optimization
Teridion helped Upthere resolve their connectivity challenges, creating notable gains in terms of business objectives. Most significantly, Upthere was able to create a service that was twice as fast as their competitors. This led to an increase in customer satisfaction, resulting in reduced churn and more service upgrades. In addition, Upthere was able to save money and increase ROI by consolidating PoPs and serving their global customer base from a single data center.
“Teridion finds the fast path through the Internet, helping us create a service that is twice as fast as our competitors.”
Chris Bourdon, CEO