China boasts nearly one-fifth of the worlds population and is an attractive market, but many web app providers struggle with internet performance across with “The Great Firewall”. This project was implemented by the Chinese Ministry of Public Security and acts as giant drag on performance for internet traffic entering and leaving China.
Playing by the Rules
Having a local contractor or subsidiary will always make doing business in a foreign country much easier. In order to sell cars inside of China, General Motors set up another company uniquely called General Motors China. What if your organization is not as big as GM? How can your company serve China without investing in China based infrastructure? The choices are simple; do not do business in China, work with a reseller, or work with a carrier. For most companies, there is only one true option – work with a local carrier route.
Connecting the Dots
The idea for this article came from reading about “The Unsexiest Trillion-dollar Startup” called Flexport. Flexport is a freight shipping analytics company. Meaning, they own no infrastructure, just mine data. Flexport then connects organizations with the data required to ship cargo based on the most efficient route. Flexport does not have relationships personally with organizations hosted in countries like China, but they know what partners do. In a way, Felxport is a broker managing relationships with those who have something to transfer and those who can accept packages at the required destination.
Can’t Ship Packets in Cargo Crates
Although Flexport helps organizations transfer hard goods, what about soft(ware) goods? Teridion follows a similar playbook to that of Flexport. Teridion does not add any additional infrastructure to what you manage since the platform is SaaS but the platform offers end users access to data as if the application server was hosted locally. The Teridion network leverages Teridion Cloud Virtual Routers (TCRs) as shipping ports on either side of the journey. You just tell us where you want data to go, and the platform will make sure the traffic gets there.
Partnership with Cloud Providers to Reach China Market
What have users of the Teridion network been experiencing? For example, one Teridion customer was experiencing intermittent availability issues for Chinese end users. The application was hosted in Europe due to data privacy reasons. When the application was not timing-out due to network issues, tests ran using the public internet were getting blazing speeds of 20kb/s-100kb/s. Switching on Teridion upped the transfer rate to 2Mb/s consistently. This is opening up a whole new territory to a company who thought their only choice was to shard their application closer to China.